Welcome to Bougie Tie Dye
Investing in a Vibrant Future
Innovate, Collaborate, Prosper
Family-Driven Investments That Weave Success Into Every Partnership
Explore the full spectrum of your business potential with Bougie Tie Dye. Guided by our “Cage Free Epicurean Heuristics” philosophy, we combine ethical practices and a commitment to excellence, intertwining premium investments with family-focused ventures. In our collaboration, every detail matters, ensuring our strategies are effective, enriching for the community, and rooted in family values. Your vision shapes a legacy of success as we empower growth and enrich futures through responsible, high-quality investments.
Our Leadership
Meet The Team
At Bougie Tie Dye, we embrace a partnership-driven approach, carefully curating opportunities that enhance and enrich our family and community.
Kris Carroll
Member | PhD, CFA®, CFP®
Carolyn Martonffy
Manager | COO, CEO
Bougie TIE DYE
Our Story
Kris Carroll and Carolyn Martonffy founded Bougie Tie Dye LLC. Kris has a background in financial planning and analytics, and Carolyn has experience in physical therapy and operational management.
How We Got Our Name
During a family gathering, as we experimented with tie-dying high-quality shirts, one of our children remarked that these weren’t just any shirts — they were “bougie.” This playful comment not only gave our company its name but perfectly captured our commitment to quality and fun, symbolizing the essence of Bougie Tie Dye.

Kris W. Carroll
Member
“Driving and Inspiring Others to Elegant Solutions for Complex Problems.”
Kris is the son of two financial planning professionals, and he grew up with a passion for mathematics. In addition to being a Chartered Financial Analyst and Certified Financial Planner, Kris has an MS in Financial Mathematics from the University of Chicago, an MBA from Kenan-Flagler at UNC-Chapel Hill, and a Doctorate in Financial and Retirement Income Planning from the American College.
Kris began his career as a financial advisor in 1998 and eventually took over the business his father began in 1980. He acted as CIO and then CEO of Carroll Financial Associates, one of the Carolinas’ largest Registered Investment Advisors. Kris worked to build his own team and was often called upon by others to consult on practice management and team building at other firms. His ability to scale the existing business led to multiple acquisitions before the eventual sale of Carroll Financial Associates to a national firm in late 2021.
Since December 2021, Kris has been the Managing Director of the Carolinas for Wealth Enhancement Group, managing six offices in North and South Carolina, including 15 teams and more than 60 employees. Kris has a passion for teaching, serving as an adjunct professor at Winthrop University for 12 years, leading study groups to develop other advisors’ skills within Wealth Enhancement Group, and guest lecturing at other university programs. He also works with charities, teaching younger students the basics of investing and finance.
As a financial advisor, Kris has helped hundreds of families plan for their future goals, analyze investment opportunities, and solve a myriad of personal and financial problems. His passion for problem-solving, rooted in his mathematical and analytical abilities, combined with his talent for selling ideas and leading teams to greater success, make him a true entrepreneur.

Carolyn Martonffy
Manager
“Helping Find the Path Forward and the Strength to Do What Needs to Be Done.”
Carolyn grew up in a household of innovators and motivators. She has an innate ability to see the big picture and apply it to the issue at hand. Carolyn is a practical problem-solver who keeps the gears moving and gets the job done.
Carolyn’s first career passion was Physical Therapy. She was captivated by a field that was not only dynamic but also offered her an opportunity to help others. She has treated patients from pediatrics to geriatrics, in settings ranging from the Emergency Room to Intensive Care Units to Out-Patient Clinics and Rehab Facilities. Carolyn has experience in wound care, including at the NC Jaycee Burn Center in Chapel Hill. During her 17 years in the field, she was often called on as a project manager and worked as an adjunct professor for over 10 years at UNC-Chapel Hill, training future physical therapists. She also managed the institution of the first intradepartmental ICU Mentorship and Proficiency Program for Rehabilitation Services.
Carolyn then returned to her family business, weaving residential textiles with the company her father started in 1984. Carolyn worked as COO and later CEO of Marlatex, leading the company through the COVID pandemic. In a manufacturing setting, Carolyn’s focus was streamlining processes and fiscal responsibility. She worked with design and production to introduce new customer customization programs, reduced overhead, and streamlined accounts receivable. Carolyn empowered her employees to work through their own problems and applied her own vision of workflows and operational efficiency to drastically reduce error rates and ultimately streamline operations. Carolyn managed Marlatex through its eventual sale in 2022.
In addition to her role in BTD, Carolyn is the manager of our family office, runs multiple households, helps raise five amazing children, and works at Duke University Hospital so that she can continue to help others.
Throughout her career, Carolyn’s natural ability to connect with people, her attention to detail, and her ability to design efficient procedures have been her greatest strengths.
Defining Our Investment Strategy
Our Investment Criteria At BTD
At Bougie Tie Dye LLC (BTD), we seek investment opportunities that align with our family’s values and interests. As we evaluate potential partnerships and projects, we focus on the following key criteria:
- Engagement
- Learning
- Trust
- Intensity
By focusing on these core principles, we aim to build a portfolio of investments that not only provide financial returns but also align with our family’s values and offer meaningful engagement opportunities.
Engagement
We want to be actively engaged in the businesses and initiatives we support. We seek opportunities that allow us to apply our skills and expertise in meaningful ways.
Learning
We are lifelong learners, and we are always open to new ideas and innovative approaches. We look for investments that offer the potential to expand our knowledge and grow as individuals and as a family.
Trust
Earning and maintaining trust is fundamental to us. We do what we say we will do, and we seek partners who share our commitment to integrity and reliability.
Intensity
We believe in putting in the effort and making things happen. We are not passive investors; we want to be the ones driving progress and creating positive change.
Portfolio
Partnerships & Contributions
Atlas Point
Atlas Point is a fintech firm providing a behavioral-powered platform for financial services firms. Their platform helps financial professionals deepen human connections and personalize client interactions using science-based technology.
6AM City
6AM City is a hyper-local media company that engages communities through daily newsletters. They focus on delivering positive, impactful local news and events, helping members stay informed and connected to their cities.
Bold Therapeutics
Bold Therapeutics is a clinical-stage biopharmaceutical company developing BOLD-100, a first-in-class metallotherapeutic for treating advanced cancers. Their innovative approach focuses on addressing unmet needs in oncology through cutting-edge science and technology.
Fitness Ventures International
Fitness Ventures International designs innovative exercise experiences and functional training spaces. They are dedicated to creating environments that improve how and where people move, enhancing overall fitness and well-being.
FAQ
Frequently Asked Questions
How does BTD select its investment opportunities?
BTD looks for opportunities that are not only financially promising but also resonate with their commitment to active involvement, continuous learning, and building trustworthy relationships.
What size investment opportunities will BTD consider?
Do you have a standard structure to your investments?
How can I propose an opportunity or business to BTD?
Start Your Investment Journey with Us
Get in touch
Contact
Kris Today
Contact
Carolyn Today
Contact
Carolyn Today
for contact info






